As a consultant she is involved in increasing the value of fashion and SME archives, showcasing Made in Italy by studying their heritage, competence and uniqueness. Brand Heritage is the part of a Brand Identity that makes thatbrand unique by enhancing its historical heritage, which is an instrument to communicate values and brand identity.
Through research, it’s possible to explore and learn to use the instruments needed to collect a brand’s history and then describe it through social media marketing campaigns and storytelling.
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